We built this guide to give you a clear, calm summary of how our partnership model works at Kong Casino. If you manage a website, social channel, or review platform in Belgium, this is the foundation for understanding the structure, the legal framework, and the practical steps involved in joining our network.
Maintaining a Enduring Partnership
A lasting affiliate relationship depends on mutual respect and continuous visibility. We motivate partners to post regular, timely content rather than allowing links remain on stale pages. Fresh material aids not only your search rankings but also signals to us that you remain actively involved with the program.
We examine all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may deactivate your links and ask for a check-in. This is not penal; we simply want to understand whether you need updated creative assets or if your promotional focus has moved elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and evolving player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed helps you modify your content strategy and remain compliant as rules around advertising and player protection develop.
Should you opt to leave the program, you can close your account with 30 days’ notice. Commissions generated up to the closure date are disbursed in the next regular payment cycle, provided they meet the minimum threshold. We consider a clean, professional exit process is as important as a smooth onboarding experience.
Regulatory Duties for Belgian Partners
Acting as an affiliate in Belgium means you must adhere to several layers of legislation. The Belgian Gaming Act establishes the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We ask every partner to comprehend these before promoting Kong Casino.
You must clearly disclose your commercial relationship on every page or post that includes affiliate links. Belgian consumer law mandates that advertising be identifiable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content meets this duty in most cases.
You are also forbidden from targeting individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid appealing to minors. We offer age-gate prompts in our own journey, but your promotional context must also account for this restriction.
Rules for Promotional Material
Belgian regulations prohibit misleading claims about winning probabilities or implying that gambling solves financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or depict gambling as an employment alternative. All bonus terms must be shown with the key conditions visible and not hidden in fine print.
You also cannot use images of minors, celebrities who seem to be under 25, or any visual elements that downplay excessive play. We supply a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we maintain in our own marketing.
Responsible Play Communications
Every affiliate page that advertises Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically entails linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to put this within a dedicated section, not buried in a footer.
We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law demands that this be clear. The tone you take should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
What We Expect from Our Partners in Belgium
We are particular about who partners with Kong Casino. Our ideal partner knows the Belgian gambling landscape and manages a platform that targets adults who are already seeking online casino entertainment. We reject partners who rely on aggressive pop-up advertising or deceptive pre-sell pages.
We expect you to keep your content accurate and up to date. If we modify a bonus structure or discontinue a game category, your reviews and landing pages should reflect that within a fair timeframe. Outdated offers lead to confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication is key for us. We assign an affiliate manager to every sanctioned Belgian partner. This person can answer questions about promotional restrictions, give performance feedback, and alert you to upcoming campaigns. You are not ever unsure whether a piece of content will meet our standards.
Marketing Methods We Allow
Content-based promotion is most effective and follows Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats provide an opportunity to present factual information while seamlessly integrating your affiliate links in a way that helps for readers.
Social networking promotion is authorized on condition your channel targets an grown-up audience. Paid social ads need additional examination, as platforms like Facebook apply their own gambling ad limitations. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Grounds for Termination
Spam email promotion is firmly forbidden, as is any endeavor to intercept traffic through domain squatting, typosquatting, or malware-adjacent distribution. Breaches of these policies culminate in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is especially strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not allowed without prior written approval. We enforce this to preserve organic brand traffic and to sustain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any circumstance.
- No use of our brand name or deliberate misspellings in paid search campaigns without written consent.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Payment Terms and Settlement Schedule
Our revenue-sharing model is built to be predictable even in a strictly regulated environment. We determine commissions on the 1st of each month for the previous calendar month. tous les détails Reports become visible in your dashboard immediately after calculation, so you never have to wait for manual reports.
Payments are settled within 15 days of invoice creation. We support bank transfers to Belgian IBAN bank accounts as the primary method. The minimum payout threshold is set at €100, and if your accumulated balance falls below that figure, we roll it over to the next payment cycle on its own.
Our revenue share rate is based on tiers based on the quantity of new depositing players introduced each month. As your referral network grows, your payout rate increases across defined tiers. This system incentivizes consistent, quality referrals rather than one-off spikes in low-intent traffic.
- Commissions are computed on net gaming revenue after pay-outs, bonuses, and chargebacks are deducted.
- Transaction currency is euros, with no exchange fees charged for Belgian bank accounts.
- A minimum amount of €100 in confirmed commissions is required before a payment is made each cycle.
How the Kong Casino Program Operates across Belgium
Belgium operates a rigorous licensing regime overseen by the Gaming Commission. Any partnership we have must comply fully with these national rules. This implies our affiliate program is built on compliance-first principles, with clear restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you participate, you gain access to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We offer standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We provide commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you recommended. We do not offer cost-per-acquisition arrangements, as our focus is on long-term player value and long-term alignment of interests.
Revenue-Sharing Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We believe this transparent calculation method allows it easier for you to forecast your earnings realistically over time.
There is zero negative carryover in our default agreement. If your referred players have a winning month, your balance simply goes back to zero at the start of the following month. We implemented this feature so that a single big win does not weigh down your future commissions indefinitely.
Attribution and Assignment Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also support a last-click attribution model, which signifies the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is tested regularly to maintain accuracy. We log every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which helps you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
What a Casino Affiliate Program Really Means
An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a commission when your referred visitors take a defined action. It is a commission-based model rather than a fixed-fee advertising buy.
The central system relies on clear tracking. Every affiliate gets a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who truly like the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
Data Privacy and the Affiliate Relationship
The GDPR governs everything we carry out with our Belgian partners. As an affiliate, you act as a independent data controller for the information you gather on your own platform. We function as a controller for the player data we process once a user joins Kong Casino.
We do not disclose personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you observe that a player signed up and funded on a certain date, but you do not receive their name, email, or payment details. This distinction upholds player privacy and complies with the GDPR guideline of data minimization.
You must have your own transparent privacy policy on your platform that describes how you deal with cookies, tracking, and any personal data you obtain https://kongs.casino/fr-be/legal-and-affiliates/. It should also state that your site features affiliate links leading to third-party gambling services. Belgian supervisory authorities demand this transparency from all commercial websites.
Ways to Enroll in Our Affiliate Program
This application process is straightforward but thorough. We evaluate every prospective partner against our compliance standards before approval. This prevents unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.
We begin with a short online application form reachable from our legal and affiliates page. You will provide details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications are slower to handle.
After submission, our affiliate team reviews the application, usually within five working days. We inspect your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything meets our criteria, we send your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Obtain your unique affiliate ID, configure your dashboard, and begin using approved tracking links in your content.
Assets Available to Accepted Affiliates
Upon approval, you gain access to our exclusive affiliate resource library. This includes banners, text links, game screenshots, and regulation-compliant content pieces in Dutch and French. We dedicate effort to these materials so you use less time making assets and more time engaging with your audience.
We also provide monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence helps you customize your content to what actually resonates with Belgian players you bring to Kong Casino.
Our team keeps an open line through a dedicated email address and periodic webinars. These sessions discuss practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and enhancing your content layout for higher click-through rates without using aggressive tactics.
- Approved media kit with banners and text links available for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We created the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is present from the moment your account is enabled, and we continuously improve our resources based on partner feedback.